
Those who speak of the Obama follower’s “loyalty” or “devotion” misunderstand the words. Obama was elected president, not because of anyone’s loyalty, but because he was a skillful blank slate onto which people would project their own personalities and desires. The Peace Prize comes for the same reasons.
Humans find real loyalty inspiring, which is why songs and acts of undying devotion to God, country, friends, or the rare genuine hero can make them choke back tears. We were made for such loyalty; like Jonathan for David, sacrificing ourselves for something beyond us. Loyalty comes from what Burke called the religious impulse; when we are loyal, we stand by that person or thing no matter what. Great leaders inspire loyalty, which exists for the sake of the object.
In contrast, honoring a person because he represents what we want is, in fact, narcissism. Men like Obama, or earlier demagogues like Napoleon or Mussolini, make us feel a part of something greater than ourselves. But that something is in fact only a projection of our own selves and desires, lumped into a titillating aggregate. These men tell us they will give us everything we desire, and, cheering, we worship ourselves at their feet. Great demagogues inspire collective narcissism, which exists for the sake of the subject; for the sake of the self.
(Brian Brown, "Narcissism and Loyalty", Humane Pursuits, 9.10.2009)





